Local SEO for Doctors

Optimizing Your Online Presence for Local SEO

It is vital to enhance a detail-oriented local SEO strategy by establishing a solid online presence with all the tools available. Some ways to do that are:

• Google Business Profile—Google allows the listing of a business profile in online directories with a dedicated contact page. A Google Business Profile (formerly Google My Business) will increase visibility on search engines when users search for local businesses.
• Google posts are a little-known feature that allows one to publish content related to a business profile. These posts appear on top of organic search results, granting even more visibility.
• Social media presence with a Facebook business page or Instagram account allows one to reach more potential patients and share their experience with positive reviews.
• PR content published online through local newspapers can significantly increase the visibility of a medical professional.
• Google Maps is used by many medical practices to promote their medical service in a particular area.

A local SEO strategy, paired with offline marketing efforts, can significantly increase the reputation and visibility of a medical practice.

Some offline marketing strategies to pair with local SEO efforts might include:

• Sponsoring local events
• Sponsoring a local school team
• Asking for referrals from other medical professionals

By taking care of those details, a medical practice will maximize the probability of appearing in local and geographically relevant searches.

The Benefits of Local SEO for Medical Professionals

Medical professionals need a strong digital marketing strategy to thrive in a highly competitive field like the healthcare industry. A local SEO strategy for doctors will bring more patients to a practice, generate more revenue, and give valuable insights into competitors’ strategies.

A medical website design that is both functional and pleasant to navigate is the cornerstone of a solid digital marketing strategy. Local SEO for doctors is the first step to take on the path to success.

Where to Get Help With Local SEO for Doctors

A medical professional looking to improve its website ranking on search engines will use keyword research tools to find the keywords relevant to its field and consider how much traffic those keywords can attract. Then, they should consolidate their presence with a location-based strategy and, eventually, build an excellent reputation with online reviews and news stories covering local websites and news outlets.

Reaching the first page on search engines doesn’t happen overnight! A careful study of the best keywords to use, their search volume, and long-term marketing efforts will bring long-lasting results.

This is what we do at Golden Tide Consulting, an agency dedicated to helping healthcare professionals connect with patients in need of their services. Contact our team of experts today to get the results you are looking for!