Link building in search engine optimization refers to linking a website to other websites perceived as authoritative in a particular field to increase the volume of organic traffic. One of the most common practices to build authoritative backlinks is guest posting, which is publishing blog posts in blogs that accept submissions from external contributors.
In this article, we will consider how health guest posting is an effective way for professionals in the health industry to increase their online presence, establish a good reputation, and drive traffic to their own websites.
An effective digital marketing strategy wouldn’t be complete without a quality content marketing plan, and health guest posts are the perfect format to increase visibility and reputation. When a healthcare professional publishes valuable information on health-related blogs that accept guest posts, it will create a strong reputation by showing expertise and gaining referral traffic to its own blog, thanks to the links included in the post.
Before pitching the first guest post, thorough market research will provide insights about the current trends of the healthcare industry, the main health blogs to target, and valuable hints about the interest of health blog readers.
In order to be effective, health guest posting needs to meet some criteria and satisfy some requirements, like:
To find health blogs and websites that accept health guest posts, include in your Google search terms like “health guest post + write for us,” “submit + health guest blog post,” or “health guest post + submission” and follow the eventual formatting and submitting guidelines.
The most common reason for a guest post to be rejected is content that doesn’t meet the standards provided by the hosting blog. Stick to the following tips to avoid rejection:
As a rule of thumb, when publishing an article on someone else’s blog, meet the same standards you would require for publishing guest posts on your own website.
Guest posting is an effective way for healthcare professionals to make a name for themselves, show expertise, and attract more patients. A guest blog post that meets quality criteria and includes keywords, backlinks, and contact information will also be appreciated by readers and blog owners.
Therefore, having the habit of guest posting health-related content on relevant websites will significantly benefit your reputation as a healthcare professional and drive traffic to your own website.
Golden Tide Consulting is a digital marketing and medical SEO agency with expertise in article writing and content creation for healthcare professionals. We research the market and write engaging articles for healthcare websites seeking to reach the first page on Google and other search engines. Contact our team of experts today to get the results you are looking for!
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