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Orthopedic SEO: What Is it?

Like any other business, orthopedic professionals need to ensure they reach their target audience through the most effective means possible. For many practices, this means optimizing their website to rank high on search engines and creating organic search traffic, which will lead to acquiring more patients.

However, many common misconceptions about orthopedic SEO can lead orthopedists astray. In this brief orthopedic SEO guide, we’ll clear up some of the most common myths and provide you with actionable tips to help your orthopedic website rank higher in search results. Stay tuned!

What Is SEO for Orthopedics?

Medical SEO, or search engine optimization for medical websites, is the process of optimizing a website to rank higher in search engine results pages (SERPs).

For orthopedics SEO, this typically means improving the visibility of an orthopedic practice’s website in Google’s search results. SEO strategies and tactics can be used to improve a website’s traffic and visibility and ultimately generate more leads and potential patients for an orthopedic practice.

Some common SEO strategies for orthopedics include optimizing website content for target keywords, building backlinks from high-quality websites, and creating locally relevant content.

SEO can be a complex and ever-changing process. Still, by working with an experienced medical SEO agency, an orthopedic practice can reap the benefits of increased website traffic and visibility in Google’s search results.

The Importance of SEO to Orthopedists

As an orthopedist, you know that patients rely on you for expert care and guidance regarding their bones, joints, and muscles. But what you may not realize is that patients also depend on you for expert advice when it comes to finding trustworthy information about their orthopedic condition online.

In fact, a recent study found that nearly 77% of internet users start their search for healthcare information on Google. And with more and more people using the Internet to research their health concerns, it’s more important than ever for orthopedists to have a strong presence on the web.

That’s where SEO comes in. SEO is a digital marketing strategy that helps your orthopedic website attract your target audience through organic search results.

Optimizing your website for relevant keywords and phrases can ensure that it appears higher in search results, drawing more website visitors and making it more likely that potential patients will find you when searching for information about their condition.

In other words, SEO is an essential tool for any orthopedist who wants to remain visible and accessible to their patients online.

Keyword Research for Orthopedic Surgeons

When it comes to marketing their orthopedic surgery practice, one of the most essential things that surgeons need to do is keyword research.

By identifying the specific keywords that potential patients are using to search for orthopedic surgeons in their area, surgeons can ensure that their practice’s website is optimized for organic SEO. This will help them to attract more website visitors and convert more of those visitors into patients.

There are a few different approaches that surgeons can take when conducting keyword research. One option is to focus on primary keywords, broad keywords, and short tail keywords, which are general terms related to orthopedic surgery. These keywords will have a high search volume but may also be very competitive.

Another option is to focus on long tail keywords, which are specific phrases that potential patients are likely to use when searching for an orthopedic surgeon. These keywords may have lower search volumes, but they will also be less competitive.

Ultimately, the best approach for each surgeon will depend on their specific goals and needs. However, by conducting keyword research, surgeons can ensure that they are well-positioned to attract new patients and grow their practice.

What Are the Benefits of SEO for Orthopedic Surgeons?

Orthopedic surgeons looking to attract more prospective patients may wonder if SEO is a worthwhile investment. The answer is YES! Here are some of the reasons why:

When prospective patients search for an orthopedic surgeon in their area, they typically start with a Google search. If your orthopedic clinic appears on the first page of the search results page (SERP), prospective patients are much more likely to click on your listing and visit your website than if you appear on any other page.

SEO can help you get higher placement in Google search results, which will, in turn, lead to more website visitors. But that’s not all! Once prospective patients are on your website, effective SEO can help keep them there longer and encourage them to take action (e.g., schedule an appointment).

In short, SEO is an integral part of any marketing efforts aimed at attracting prospective patients to your orthopedic clinic. Investing in SEO will help you get more bang for your marketing buck and ultimately grow your business.

Orthopedic SEO Takeaways

The best SEO strategies aren’t based on a trial and error process but on careful planning and a well-executed SEO campaign that makes orthopedic websites have more traffic and be discovered by Google’s algorithm.

As SEO specialists, here at Golden Tide Consulting, we will provide our best orthopedic SEO services to orthopedic practices and orthopedic doctors looking to reach a targeted audience. Contact us today for more details!

FAQs About SEO Strategy for Orthopedic Doctors

Is On-Page SEO Better Than Paid Ads?

Both on-page SEO and paid ads are good for generating traffic. Paid ads generate traffic only if you pay Google for the ads. Once you stop paying Google, the traffic stops.

On the other side, page optimization is embedded in the website structure and will keep generating traffic until the website is functioning. From that perspective, SEO tactics are comparable to an investment, and paid ads as a one-time expense. That said, both are excellent tools for an effective marketing strategy.

How Many New Patients Can I Expect?

The average conversion rate for e-commerce in 2022 was around 3%. Assuming that’s the case for the health sector, a good SEO strategy will allow orthopedic doctors to grow their patient portfolio by about 30 patients with every 1000 website visits.

How Much Does It Cost?

After years of different pricing models and testing, we have chosen to offer different prices and offerings based on what our clients need. We build and grow online properties (websites) that bring our clients millions of dollars of revenue each year.

We are confident that we can build websites, create content, and conduct campaigns at an extremely high level to bring our clients a real return on their investment with us. Visit our pricing page to choose the service that better accommodates your needs.

How Long Does It Take for Search Engine Optimization to Work?

There’s no precise answer to that—it could be anywhere between 6 to 12 months.

What we are sure about are the lasting effects of creating an excellent orthopedic doctor website.

What Else Can Orthopedic SEO Do for My Practice?

An SEO strategy can effectively target an audience that has the search intent to make an appointment with an orthopedic doctor. That means that your website will appear higher in search engine result pages (SERP) of people who are ready to see a doctor and not just performing informational searches.

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