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In search engine optimization (SEO), keyword analysis is fundamental to finding the keywords with the highest monthly search volume and that will better reach prospective patients. In this article, we will discuss how a healthcare provider can use target keywords and other relevant keyword phrases across the content of its website, particularly in the anchor text.
The first step of every SEO strategy, after a site audit, is thorough keyword research to find the best keywords to use in your field of expertise. A keyword research tool will show metrics like search volume and keyword difficulty and will suggest other related keywords that can be used for patient acquisition.
Using relevant and descriptive anchor text can improve a website’s ranking as search engines and users can better understand the content of the linked pages and decide how related it is to search queries.
When creating anchor text for website pages, there are some details to consider carefully, as they could make the difference between ranking or being penalized by search engines. The best practices for creating great anchor text include the following:
Finally, analyze your anchor texts’ performance with content marketing tools and make improvements. Continually analyzing and improving your external backlinks and internal links will help you to understand how to better target potential patients.
Keyword research efforts on professional keyword research tools are at the heart of a medical website’s SEO strategy aiming to reach the top of the Google search results page. Finding the right keywords is not a matter of trial and error but a precise strategy looking for a variety of keyword types: broad keywords, long-tail, and short-tail keywords must all be included in the content. However, keyword stuffing has to be avoided at all costs.
Link building and anchor text crafting with the selected keywords is crucial to find the right patients and communicating with them clearly. Anchor text is part of that communication.
Finding the best keyword phrase to include in your web pages is only the first step of a content marketing strategy, in which creating links with anchor text is crucial. Targeting the right type of audience is a challenge that can be overcome with a strong SEO campaign to attract potential patients performing searches related to your medical field.
Golden Tide Consulting is a digital marketing and medical SEO agency committed to helping healthcare practices grow their website traffic and patient base. Contact our team of experts today to get the results you are looking for!
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