One of the most important aspects of marketing a dental practice online is having a well-designed dental website. According to research, 77% of patients looking for medical services start their search on the web. Thus, establishing a strong online presence through a dental website as part of a broader dental marketing strategy is fundamental for attracting more patients to a dental practice.
This article will consider what makes great dental websites and how dental practices can take advantage of this element of digital marketing.
When creating a dental practice website, it’s essential to define the goals of the website with dental SEO. Reaching potential patients, managing the practice’s reputation, ranking higher on search engine optimization, and bringing more prospective patients to the dental office are some of the goals that can be achieved with a good dental office website.
Once the goals are clearly set, it will be easier to implement a strategy to reach them through functional and pleasing website designs. The central part of a good dental website design is a clear and easy-to-navigate homepage—from which a potential patient can easily access information about working hours, schedule, and contact information.
This is fundamental as 43% of patients prefer medical professionals that allow online bookings. A website for a dental practice must also include a section to introduce the team of doctors working in the practice to the patient. This helps create a familiar environment that will enhance the patient experience starting from the first click.
Color palette, font, and logo are essential elements for a website that aims to increase its brand recognition and distinguish itself from other dental practices.
Besides being attractive, a dental website needs some technical characteristics to ensure its effectiveness, like optimization for mobile device navigation, as the number of patients using mobile devices for searching dentist services is increasing.
Creating high-quality content to describe your dental industry standard procedures and corresponding benefits is an excellent way to attract new visitors and generate organic traffic from Google and other search engines. Particular attention must be paid to local SEO strategies to create local search results and target new patients looking for dentistry services in a determined area.
Creating a review section on your website, where patients can honestly describe their experience in your clinic, will give a more transparent outlook to your dentistry practice and will attract new patients since 72% of prospective patients read online reviews to choose a doctor.
Having a functional and well-designed website is fundamental for dental practice growth, considering its impact on reputation, authority, and branding. Designing an excellent website from scratch is not easy, but the advantages can’t be understated.
Why not contact a team of digital marketing experts to design a good-looking website for you? Golden Tide Consulting is committed to helping dentists and orthodontic professionals to design a captivating website that will attract visitors and make them visit your practice.
Contact our team of experts today to get the results you are looking for!
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