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In today’s increasingly digital world, a business should use all the digital marketing tools available to increase visibility, extend its customer portfolio, and manage its reputation. One of these marketing strategies involves having your dental practice listed in local online directories to gain an edge over local competitors and market a particular service.
This article will discuss the steps involved in getting a dental practice listed in online business directories and the potential benefits that come with it.
Local online directories are listings of businesses in a determined area. Some of the most common directories include Google Business Profile (formerly Google My Business), Yelp, and HealthGrades for healthcare professionals.
Dentists can take advantage of general directories and specialized dental directories to maximize their visibility. Moreover, a dentist can reach potential patients in a specific location by implementing a local listings SEO strategy to list their dental office in all relevant local directories.
While listing a business in online directories is a straightforward process, it can be time-consuming considering the number of listings available online. Consider optimizing your business listing efforts by following these steps:
Select the most reputable and known business listings since it’s your dental practice’s reputation we’re talking about.
Create a reasonable budget, as many reputable business directories request a fee for creating a listing.
Give priority to the right directories that is, directories relevant to your business.
Create NAP (Name, Address, and Phone) consistency. When listing your dental practice, ensure you always use the same information.
Add photos, bio, and other personal contact info and eventual link to your dental website or other professional websites to be more recognizable to potential patients.
Target local dentists’ listings to reach a location-specific audience.
Gauge the visibility your practice receives from a directory and promptly update any contact information if needed.
Having a business listed is relatively easy, but particular consideration has to be given to the type of directory to be used and the consistency of the business information provided.
Listing a dental office in online business listings brings many benefits. By targeting a location-specific directory, you can take advantage of the popularity of a business listing in a certain area to obtain more visibility for your practice.
Listing for local businesses is also a fundamental part of search engine optimization (SEO). Not only will it make your practice appear more often in search results when prospective patients search for a local business, but it will maximize your local SEO efforts as search engines perceive a business as more authoritative when it appears in several citation sites, and its contact information is consistent across several platforms.
Moreover, your credibility and reputation as a professional in your field of expertise will be firmly established when people search for dentists and find your practice’s name appearing often in their searches.
Increased search engine rankings, local SEO search results, and improved online reputation are just some of the ways dental clinics can benefit from local listings. All of these will contribute to the competitiveness, growth of the patient base, and overall success of a dental practice.
While listing a business in local directories is a straightforward process, it requires a professional to invest some resources to be carried out properly. Why not get in touch with an SEO company that can create a listing for you?
Golden Tide Consulting is a medical and dental SEO agency specializing in helping healthcare professionals to reach their target audience, grow their practice, and meet their business goals. Contact our team of experts today to get the results you are looking for!
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