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Telehealth marketing is a marketing strategy aiming to promote telehealth services through internet marketing. Telehealth is effective because it helps save money on marketing and advertising and helps patients by providing convenient and affordable health care.
The new normal has created a telehealth marketing opportunity. With so many people now working remotely, there is a greater need for telehealth services and virtual medical care.
Hospitals and health systems already offering telehealth programs and wishing to implement marketing strategies to reach potential patients usually follow these steps:
The first step to start marketing telehealth services is to create a well-designed website that is user-friendly because patients feel more comfortable contacting a telehealth provider that has a strong online presence.
Healthcare practices can promote telehealth capabilities and telemedicine services through their websites, highlight the benefits, and give an example. Additionally, it is essential to be transparent about any limitations of telemedicine services to help patients understand their telehealth options.
Healthcare providers can notify their patients about their new telehealth services through email, website posts, and social media posts. Whichever way you choose, be sure to provide clear instructions on how clients can access your telehealth services.
An effective telehealth marketing plan requires making adjustments and refinements, which may include the following:
Medical practices need social media accounts to reach the community effectively. A great way to enhance patient experience is to create a virtual visit to your facility, introduce the staff and inform current patients about a promotion or a new offering you are planning to launch.
A healthcare provider can use Google Ads to drive more traffic to its website or landing page. Google search ads (like medical pay-per-click ads) are one of the most effective ways to promote telemedicine services, as PPC ads can target potential new patients who are already interested in telehealth services.
You can also use targeted keywords to ensure your ad shows up when people look for telehealth services.
Golden Tide Consulting is a digital marketing agency that helps telehealth providers promote their healthcare services and get more patients. We have a team of experts who can create a digital marketing strategy to help you expand and increase awareness of your telehealth services.
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