Medical PPC (pay-per-click) advertising can be a great way to drive traffic to your website and generate new leads for your practice. This type of advertising can be extremely effective for medical practices because it allows you to target potential patients who are actively searching for health-related information online.
By placing relevant ads in front of patients searching for healthcare information, you can increase the chances that they will click through to your website and learn more about your practice.
At Golden Tide Consulting, our team of experienced professionals has a proven track record of helping practices grow their online presence and attract more patients. Our medical PPC services are designed to help practices get the most out of their online marketing budget. We use a combination of targeted keywords, relevant ads, and landing pages that are optimized for conversion.
If you are interested in learning more about our medical PPC services, contact us today! We would be happy to discuss your specific needs and goals and tailor a solution that is perfect for you.
What Is PPC (Pay Per Click) Advertising?
Pay-per-click advertising is a form of online marketing that allows you to place ads on search engines and other websites. When someone clicks on your ad, they are redirected to your website or landing page. You generally only pay when someone actually clicks on your ad, hence the name “pay per click.”
The term “Medical PPC” isn’t an official term. However, we use this term to differentiate our PPC strategy from “regular PPC.” Medical PPC is a unique form of advertising we use that specifically targets people who are searching for health-related information online. This form of PPC uses targeted keywords to attract patients searching for specific medical treatments or procedures.
What Are the Most Popular Forms of Medical PPC Advertising?
Google and Facebook Ads are two of the most popular forms of pay-per-click (PPC) advertising.
Google Ads is the largest PPC advertising platform in the world, and it allows advertisers to target consumers searching for specific keywords on Google.com and other Google properties like YouTube and Gmail.
Facebook Ads is the second largest PPC platform, allowing advertisers to target users based on interests, demographics, and behaviors.
Both Google and Facebook offer a variety of ad formats, including text ads, image ads, video ads, and more. Advertisers can also use different targeting options to reach their desired audience.
Overall, Google and Facebook Ads are two effective ways to reach consumers online. Advertisers should consider using both platforms to maximize their reach to potential patients.
How Can I Make the Most Out of My Paid Ads?
As a business owner, you’re always looking for ways to get more out of your advertising budget. And when it comes to pay-per-click (PPC) advertising, there are a few key things you can do to ensure you’re getting the most out of your PPC campaigns and driving more traffic to your website and practice.
- Know your goals: What are you hoping to accomplish with your PPC campaign? Are you looking to increase the awareness of your practice? Increase traffic to your website? Improve your search engine rankings? Or get more patients to book appointments? Once you know your goals, you can tailor your campaigns to focus on those objectives.
- Choose your keywords carefully: The more relevant your keywords are to what people are actually searching for, the more likely they are to click on your ad. It’s important not just to choose popular keywords, but also to effectively use long-tail keywords that are more specific to what you offer.
- Create compelling content: Your ads should be clear and concise, as well as instill confidence and trust in your practice within a few words. Your ads should also include a call to action that will make people click on your ad. Otherwise, they might not click on it, and you will lose a potential patient.
- Create dedicated landing pages for each topic: A landing page is tailored to the topic of the ad itself. If you have many different campaigns on different services, each campaign/service should have its own landing page. For example, if you have an ad about knee surgery, you should have a landing page about knee surgery. And if you have an ad about elbow surgery, you need a landing page about elbow surgery. The purpose of the landing page is to have a distraction-free experience regarding that specific service so they will only see specific information about that service on that page. This leads to much higher conversion rates and higher patient acquisition.
- Make sure your website loading speed is fast: Nowadays, every second counts when it comes to capturing a person’s attention. Studies have shown that a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds. People expect instant results. This is why it is crucial to make sure that the loading speed on your website is fast. If a potential patient clicks on your ad and it doesn’t show almost instantly, they will likely go back and click the next link to your competitor. When your loading speed is fast and a potential patient instantly gets the information they’re looking for, they will build a sense of trust in your practice and might even book an appointment.
- Track your results: Keep an eye on your click-through rate (CTR) and conversion rate to see how well your campaign is performing. If you’re not happy with the results, make changes to your keywords, ads, or bid amount to try to improve your results.
What Are the Benefits of Working with a Medical PPC Specialist?
As a busy owner of a medical practice, automated ads might seem like a simple and cheaper solution for running ads online. However, these automated services don’t always have the best interests of your business in mind, especially with regard to expenses. In actuality, automated ads often end up costing much more in the long run than if they were to be managed manually by a medical PPC specialist.
This can be said because Google’s AI (artificial intelligence) is not advanced enough to be cost-effective or make the best decisions regarding your business and your advertisements. Google’s algorithm is designed by Google to make money for Google and not for your business. A Medical PPC ad specialist would make money as well, but they have the exact needs of your company firmly in mind and would work hard to deliver on those needs.
Essentially, you might be wasting money with automated ads because they won’t be specifically optimized for your business, and you might be paying more per click than is necessary.
When it comes to marketing a healthcare practice, working with a medical PPC specialist can provide a number of benefits, including:
- A lower cost: A medical PPC specialist typically charges between 15% and 25% of the ad spend. In most cases, this ends up being cheaper than trusting in AI because the specialist will be able to lower CPA (the cost per acquisition) more than the tech fee that’s charged.
- An understanding of human psychology: AI will never be able to fully understand human nature and psychology, which is the key to effective advertisement. This is because human psychology is complex, multi-faceted, and ever-changing. There are many different factors that can influence our behavior, and all of these must be taken into account when creating an advertisement. This can make it difficult for AI to create effective advertisements that resonate with us on a personal level.
- An effective marketing strategy: Automated ads aren’t strategized with your business’s specific needs in mind. However, a medical PPC specialist would help you create campaigns that generate leads and conversions to help you make the most out of your marketing budget and that are in line with your marketing strategy.
- Better brand awareness: Working with a medical PPC specialist can also help you improve brand awareness for your healthcare practice. By creating targeted campaigns, you can reach a wider audience and generate more interest in your practice.
Golden Tide Consulting – Experts in Medical PPC
At Golden Tide Consulting, our medical PCC services are designed to help you achieve your specific goals, whether it’s increasing traffic to your website, improving your search engine rankings, or getting more patients to book appointments. We’ll work closely with you to create a customized plan that fits your needs and budget.
Contact us today to learn more about how we can effectively manage your ad campaigns and save you time and money while helping you grow your business.