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Medical Practice Keyword Research

Ranking high on Google’s search engine results pages (SERPs) and other search engines is fundamental to increasing website traffic and reaching potential patients.

This is accomplished through a medical SEO campaign aimed at finding the best keywords for your medical practice and driving more traffic to your medical website pages.

What Is Keyword Research?

Keyword research is the process of finding relevant keywords and keyword phrases that people are likely to enter into a search engine when looking for information. By creating SEO content and a medical SEO campaign, healthcare practices can experience increased visibility and consequently a wider patient base.

Types of Keywords (Broad vs Long Tail)

There are 2 main types of keywords:

  • Long tail keywords are longer and more specific, have less competition, and are easier to rank.
  • Broad keywords are typically shorter, more general, and more competitive to rank for since there is usually a higher number of businesses targeting them.

Keyword Research Tools

Google AdWords keyword planner is the most common keyword research tool, and it can help to find the search volume of a particular term, the cost of reaching a target audience, and what terms patients are searching for.

Use Appropriate Medical Keywords

Medical practices who want to rank high on search results need to use keywords that strictly apply to their medical specialty to drive more qualified traffic to their website.

Gather Keywords Related to Your Business and Location

A healthcare provider that wants to rank high for a certain term will use keywords that are specific to its specialty and location.

An orthopedic surgeon, for example, will create content with local words that will make its website rank high on search queries like “best orthopedic surgeon near me” and will avoid other keywords that are less pertinent to its field of expertise.

Research Data for Each Keyword

It is not enough to use some keywords and hope to get more visits to a website. Thorough research needs to be done for each of the chosen words.

There are SEO tools that show how many people are conducting searches monthly for a particular keyword and how difficult it is to rank for a particular keyword, as well as in-depth insights on other relevant data.

Prioritize Your Keywords Based on Relevance and Difficulty

You should take the following steps in order to prioritize your local keywords:

  1. Rank your words according to their relevance to your business, with the most relevant at the top of your list.
  2. Rank your main words according to their difficulty, with the easiest to rank for at the top of your list.
  3. Combine the two rankings to create a prioritized list of words. The most relevant, easy-to-rank keywords should be at the top of your list.

Track Keyword Performance

After an SEO strategy has been implemented, measurements about all the keywords are to be taken, and eventual changes are to be made. Metrics like monthly searches, research data, and click-through rate (CTR) will influence the choice of new keywords and the title tags of new blog posts. Pay-per-click Google Ads can also be used to drive traffic faster to the practice’s website.

Taking into consideration all of these factors is not an easy task. In fact, it takes some time to see the results of an effective SEO strategy.

At Golden Tide Consulting, we are experts in digital marketing for healthcare practitioners. Our team of experts will create a tailored marketing, SEO strategy, and social media plan, and then follow you through all the different phases.

Contact us today to get the results you’re looking for! We can work together to create a keyword strategy that is sure to help you rank higher on Google!

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