Medical Practice Keyword Research

Keyword Research Tools

Google AdWords keyword planner is the most common keyword research tool, and it can help to find the search volume of a particular term, the cost of reaching a target audience, and what terms patients are searching for.

Use Appropriate Medical Keywords

Medical practices who want to rank high on search results need to use keywords that strictly apply to their medical specialty to drive more qualified traffic to their website.

Gather Keywords Related to Your Business and Location

A healthcare provider that wants to rank high for a certain term will use keywords that are specific to its specialty and location.

An orthopedic surgeon, for example, will create content with local words that will make its website rank high on search queries like “best orthopedic surgeon near me” and will avoid other keywords that are less pertinent to its field of expertise.

Research Data for Each Keyword

It is not enough to use some keywords and hope to get more visits to a website. Thorough research needs to be done for each of the chosen words.

There are SEO tools that show how many people are conducting searches monthly for a particular keyword and how difficult it is to rank for a particular keyword, as well as in-depth insights on other relevant data.

Prioritize Your Keywords Based on Relevance and Difficulty

You should take the following steps in order to prioritize your local keywords:

1. Rank your words according to their relevance to your business, with the most relevant at the top of your list.
2. Rank your main words according to their difficulty, with the easiest to rank for at the top of your list.
3. Combine the two rankings to create a prioritized list of words. The most relevant, easy-to-rank keywords should be at the top of your list.