Doctors are always looking for new ways to reach potential patients. One great way to do this is through advertising on Google.
By using Google AdWords, you can target people searching for specific medical services or treatments. You can also control your budget, so you can spend as much or as little as you want. And because Google is such a popular search engine, you’re sure to reach a large audience.
Why Do You Need to Market Your Medical Practice with Google Ads?
Advertising is an essential part of any business, and that includes medical practices. By advertising their medical practice with Google Ads, doctors can reach a wider audience and attract new patients.
These types of ads are used to target potential patients by location, interests, and search queries. This ensures that your advertising efforts focus on reaching people most likely to need your services.
In addition, online advertising is very cost-effective, making it a good option for practices with limited marketing budgets. Overall, advertising with Google is an effective way to reach new patients and grow your practice.
How to Advertise a Medical Practice on Google – What You Can and Can’t Do
Healthcare is in the YMYL category, which stands for “your money or your life.” Google bans advertisers and websites that put people’s health, financial stability, or well-being at risk. That’s why healthcare providers are held to a higher standard – and rightfully so.
A real-life example of Google restrictions put in action is seen in the total ban on marijuana advertising. Although in some states it is legal, Google prefers not to advertise the industry to escape legal consequences and patchy regulations.
That said, it is important to design an ad campaign for medical advertising that adheres strictly to Google ad guidelines by avoiding the following:
- Prohibited content, like dangerous products and services or morally questionable behavior.
- Prohibited practices, including misleading affirmations or unrealistic guarantees like “live pain-free.”
- Low editorial and quality standards. Google’s Editorial and Quality Standards set guidelines that ban overly generic language or words, letters, and punctuation aimed to mislead the reader.
- Restricted content. Because healthcare-related content falls into this category, Google requires extra steps to ensure that your ad strategy complies with its standards and targets only approved countries.
How to Advertise as a Healthcare Provider on Google
To create a successful campaign, healthcare providers should target more relevant keywords through attentive keyword research.
When potential patients search for these keywords, your ad will appear in their Google search results. You can also use targeted keywords and keywords related to your field of expertise to create relevant ads that address the needs of your target audience.
In addition to targeting specific keywords, you should also ensure that your campaign is designed to reach your target audience. For example, you can target ads by location, age, or gender.
Through a search engine optimization strategy that targets more keywords that are relevant, you can design an ad group to be displayed on Google Display Network and lead potential patients to specific landing pages on your website.
By creating a good ad copy with the right keywords, you’ll build more relevant ads and ensure that your message is seen by the people who are most likely to need your services.
Top Mistakes to Avoid with Google Ads
There are a few common mistakes that are important to avoid in Google Ads for doctors. They include the following:
- Not having an ad testing strategy. It’s essential to test and keep track of the ads’ results to increase your campaigns’ conversion rates.
- By using only broad match keywords, you can reach the right patients for the intended healthcare field. Instead, you’ll have more patients by using more specific keywords that target a specific demographic.
- Neglecting negative keywords can lead to your ads being shown to people who are not interested in your product or service.
- Not having a proportionate advertising budget. Online marketing doesn’t yield results overnight, so it is vital to have a budget that can bring a campaign to its maximum potential.
You can set yourself up for success with your Google Ads campaigns by avoiding these common mistakes.
What Are the Benefits of Google Ads?
Digital marketing based on Google Ads can increase the traffic on your landing pages and the conversion rates by targeting a specific demographic through a finely tuned set of specific keywords.
The significant advantage of using these ads is that you can stand out among the competition of many doctors specialized in your same field and bring new patients to your practice.
How to Build Your Practice
Nowadays, Google Ads is a fundamental tool for effective marketing in the healthcare industry. If you’re wondering how to increase the traffic on your landing page and attract new patients to your practice, we can help!
By planning a solid marketing strategy based on specific keywords and deploying this strategy through several channels, we can ensure that your ad text reaches as many potential new patients as possible. In this way, they will benefit from your expertise in your field!
Contact our team at Golden Tide Consulting today! We are eager to share our knowledge of marketing with you to help you grow your practice!
