Do you need help?
Do you think client reviews are a waste of time?
Many professionals don’t pay attention to this important aspect of their business.
The fact is that in our day and age – reviews are ESSENTIAL to those who go online searching for reputable healthcare professionals.
I mean, who doesn’t look at online reviews when it comes to buying a product or service nowadays?
Whether you’re buying a pair of shoes, trying a new restaurant, or booking a hotel, reading reviews of those who have had the experience you’re contemplating having is very useful for helping you to make your decision about whether you should move forward and make that purchase or pick up the phone and make that reservation.
This is the very reason why patient reviews are NOT a waste of time.
I’ve been working with medical practices across the country and helping with their marketing for almost 10 years now, and I’ve seen the powerful impact that patient reviews can have.
Two of the main problems we have faced with practices and their patient reviews are:
We had an experience with a medical client that had a very low score on their reviews when we first started working with them. So, we immediately focused on connecting their EMR (electronic medical record software) to their checked-out appointments.
This enabled us to send a HIPAA-compliant SMS and email to their clients asking them to leave a review.
We also included a page on the client’s website where patients could leave reviews on multiple online platforms. There was definite and sustained growth for the practice after this was implemented. An image of the page we created for our client where patients can leave reviews can be seen below.
Some essential practices when it comes to online patient reviews include:
There are huge benefits for practices that utilize client reviews, including:
Below is an image showing the growth that one of our clients had in their practice after we enhanced their Google profile.
The evidence shows that client reviews are NOT a waste of time and that they are actually integral to the success of a modern-day medical practice.
Nowadays, online reviews are how people choose their doctors and engage with your practice before they even walk through your doors. Enhancing this aspect of your business will undoubtedly lead to a rise in patient acquisition and general trust in your practice.
However, many doctors and practices do not have the time to obtain and answer their client reviews in a timely fashion. In this case, what can you do?
Give us a call! Answering client reviews is a paid service that we offer at Golden Tide Consulting. My team and I have a wealth of experience obtaining reviews for different practices as well as engaging with patients properly. Our services will help you to be more recognized by Google as well as get your patient engagement through the roof!
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