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Email marketing campaigns are often overlooked. But considering their effectiveness. Since the opening rate for a welcome email is 80%, a well-organized email marketing campaign can become the backbone of a strong digital marketing strategy for dental practices.
A dental clinic email marketing can leverage different email marketing strategies to maximize its email marketing efforts, engage existing patients and reach prospective patients. Segmented email lists, personalized emails, and quality content are some of the key elements that make up an email marketing strategy that can boost your dental practice’s business volume.
Crafting a targeted email list with the goal of drawing new patients from a target audience involves:
Conducting market research to identify potential patients by researching their demographic’s social media behavior. To create a HIPAA-compliant email marketing campaign, particular attention is required in managing personal data.
Collecting and maintaining email addresses by creating promotions or incentives. A dental practice might offer exclusive discounts to persuade prospective patients to share their email addresses.
Segmenting your email list for targeted campaigns is essential for dental email marketing, aiming to keep existing patients engaged and establish personal connections with potential dental patients.
Those steps are the foundation of strong dental email marketing campaigns and the cornerstone for a long-lasting dentist-patient relationship.
While crafting content for email marketing for dentists, you must consider that patients receive multiple emails daily. Hence the perfect email must contain the following:
Email subject line that clearly states what’s the email’s content. New services, appointment reminders, and promotional emails must all have different subject lines.
Educational content with elements of story-telling to educate current patients with immediate and obvious value about dental services. Include a direct link to a blog post on your dental website for more information about a certain dental care subject.
Personalized content for keeping patients up to date with your dental practice’s latest news and promotions. Consider that some patients prioritize dental care and will more gladly receive your emails than other patients.
Links to your social media accounts for patient engagement. Emails containing links to social media pages, like a Facebook review page, have proven effective for soliciting online reviews from loyal patients.
Calls to action (CTAs) in which you ask a patient to fill out a form, write a review on a reputable review site, or click on a link to sell additional services.
When a dental practice email marketing campaign is crafted with all these elements, it will grow your dental practice by transforming potential patients into lifelong and loyal patients.
Ensure the success of your email marketing campaign ideas by optimizing content, sending modalities, and tracking the effectiveness of your marketing emails by using a reliable email service provider, testing several email designs, and regularly updating your email listing.
Tracking and improving dentists’ email marketing is essential for creating a digital marketing strategy that will knit together email campaign marketing, social media marketing, and traditional marketing strategies.
By relying on a marketing email campaign, dental clinics can increase their visibility, reputation, and internet traffic to their dental practice website and grow their patient base. Email marketing has great potential, but it can be time-consuming to prepare the several elements that make it so powerful.
Why not ask a professional agency to do that for you? Golden Tide Consulting is a digital marketing agency committed to helping dental professionals to craft email marketing strategies to reach new patients and engage existing ones. Contact our team of experts today to get the results you are looking for!
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