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Blogging is the practice of enriching a website section with informative articles. It is one of the most powerful content marketing tools available. In fact, businesses with blogs receive 55% more web traffic than businesses without them.
Many dental practices are already enjoying the benefits of having a blog post section on their dental website. This article will explore the best practices for dental clinic blogging and provide some insights on how dental practice owners can benefit from dental blogging.
The most significant benefits that a dental practice gets from maintaining a blog include the following:
Establishing authority and trust with potential patients. Since 77% of patients looking for medical services start their search on the web, a dental practice blog that displays the expertise and knowledge of its team will catch the attention of new patients looking for specific dental services.
Improving search engine visibility and driving website traffic through search engine optimization (SEO) techniques. Considering that the top-ranking result in a Google search gets almost 70% of the clicks, it is necessary for a dental practice to create and maintain a dental blog post.
Building a community and fostering patient engagement. Through dental blogs, a dental professional can engage with current and prospective patients by advertising its services, offering special promotions, asking for feedback, and effectively becoming a reference point for the community.
Considering all the benefits that come with dental blogging, a dental practice willing to start a blog on its dental website should create a content strategy as well.
Content marketing is a powerful way to communicate with a target audience, has a high ROI, and brings long-lasting benefits. But, in order to be effective, the content created needs to be compelling and requires the following:
Identifying relevant topics and keywords. Creating specific content based on the service you offer will attract the type of patients that need that service the most. For example, a patient looking for a dental implant will more likely book an appointment in your dental office if you publish blog posts about the subject.
Writing informative and engaging blog posts. Being able to explain complex topics in a simple way will help you to establish trust with your patients. A patient looking for a treatment for periodontal disease will be more interested in knowing the length and effectiveness of the procedure than the diagnosis and disease characteristics.
Provide tips about maintaining oral health or personal dental care to attract visitors and establish credibility with them.
Using multimedia and other interactive elements. Besides images and videos about oral health treatments, multimedia content introducing the team and describing the facility will make the patient more familiar with your dental offices and enhance the patient experience.
Including dental news in your blog will increase your authority in the field by giving the idea that you are up to date with the dental industry standards and best practices.
Engaging, compelling, and visually appealing content will boost your dental marketing strategy, engage existing patients, and attract new patients to your facilities.
Some technical aspects need to be accounted for when maximizing the effectiveness of a blog. Those include:
Using best practices for on-page SEO to improve search engine rankings. Not just selected keywords, but meta tags and high-quality content as well are determining factors for appearing in search engine results pages.
Using social media and other platforms to share and promote your blog is a powerful way to extend the reach of your content and find new dental patients. Moreover, search engines tend to favor websites with links to social media accounts and other websites.
Measuring the impact of your blog on your website traffic and conversions can be done with specialized tools and is fundamental to gauging the success of a content marketing strategy and improving it.
When creating your own dental practice blog, particular consideration has to be given to the quality of the content and its optimization for users and search engines alike.
Golden Tide Consulting helps dental professionals create and regularly update dental blogs with high-quality and engaging content to help them grow their patient base and scale their businesses. Our team is filled with dental SEO experts that are ready to give you the help you need.
Contact our team of experts today to get the results you are looking for!
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