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Medical PPC (Pay Per Click)
Advertising

Medical PPC (pay-per-click) advertising can be a great way to drive traffic to your website and generate new leads for your practice. This type of advertising can be extremely effective for medical practices because it allows you to target potential patients who are actively searching for health-related information online.

At Golden Tide Consulting, our team of experienced professionals has a proven track record of helping practices grow their online presence and attract more patients. Our medical PPC services are designed to help practices get the most out of their online marketing budget. 

If you are interested in learning more about our medical PPC services, contact us today! We would be happy to discuss your specific needs and goals and tailor a perfect solution.

What Is PPC (Pay Per Click) Advertising?

Pay-per-click advertising is a form of online marketing that allows you to place ads on search engines and other websites. When someone clicks on your ad, they are redirected to your website or landing page. You generally only pay when someone actually clicks on your ad, hence the name “pay per click.”

What Makes Medical PPC Different from Regular PPC?

The term “Medical PPC” isn’t an official term. However, we use this term to differentiate our PPC strategy from “regular PPC.”

Medical PPC is a unique form of advertising we use that specifically targets people who are searching for health-related information online. This form of PPC uses targeted keywords to attract patients searching for specific medical treatments or procedures.

The key differences between medical PPC and regular PPC are:

1. Medical PPC requires a more specific approach:

With medical PPC, advertisers have the ability to target specific age brackets, geographic areas, and demographics that may have a higher chance of having a particular illness. This allows for a much more targeted approach than with regular PPC, which generally relies on broad keyword targeting.

2. There is a higher level of regulation that is imposed on the ads:

Medical PPC ads are subject to several different regulations, including those from the FDA and HIPAA and Google/Facebook themselves. There are more limitations on what can be said in the ads regarding health conditions, certain medical terms, and other words and phrases. These regulations are designed to protect consumers from false or misleading claims and to ensure that only accurate and relevant information is presented in the ads. These rules make it much more time-consuming to create ad copy.

3. Gaining the patient’s trust is a priority:

When it comes to medical PPC advertising, it is even more important to instill a sense of trust between the reader and the medical practice in the content. It’s important for them to understand that they are viewed as a patient first and a customer second.

What Are the Benefits of Working with a Medical PPC Specialist?

As a busy owner of a medical practice, automated ads might seem like a simple and cheaper solution for running ads online. However, these automated services don’t always have the best interests of your business in mind, especially with regard to expenses. In actuality, automated ads often end up costing much more in the long run than if they were to be managed manually by a medical PPC specialist.

This can be said because Google’s AI (artificial intelligence) is not advanced enough to be cost-effective or make the best decisions regarding your business and your advertisements. Google’s algorithm is designed by Google to make money for Google and not for your business. A Medical PPC ad specialist would make money as well, but they have the exact needs of your company firmly in mind and would work hard to deliver on those needs.

When it comes to marketing a healthcare practice, working with a medical PPC specialist can provide a number of benefits, including:

  1. An overall lower cost: Essentially, you might be wasting money with automated ads in the long run because they won’t be specifically optimized for your business, and you might be paying more per click than is necessary.
  2. An understanding of human psychology: AI will never be able to fully understand human nature and psychology, which is the key to effective advertisement. This can make it difficult for AI to create effective advertisements that resonate with us on a personal level.
  3. An effective marketing strategy: Automated ads aren’t strategized with your business’s specific needs in mind. However, a medical PPC specialist would help you create campaigns that generate leads and conversions to help you make the most of your marketing budget that fits your overall marketing strategy.
  4. Better brand awareness: Working with a medical PPC specialist can also help you improve brand awareness for your healthcare practice. By creating targeted campaigns, you can reach a wider audience and generate more interest in your practice.

Golden Tide Consulting — Experts in Medical PPC

At Golden Tide Consulting, our medical PCC services are designed to help you achieve your specific goals, whether it’s increasing traffic to your website, improving your search engine rankings, or getting more patients to book appointments. We’ll work closely with you to create a customized plan that fits your needs and budget.

Contact us today to learn more about how we can effectively manage your ad campaigns and save you time and money while helping you grow your business.

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