Golden Tide Consulting: A Case Study on How We Dramatically Increased Traffic for a Medical Practice in a Highly Competitive Area (NYC)

We live in a world of options. MANY. OPTIONS. But what does that have to do with your medical practice?

Well, the fact is that nowadays, people have more options to choose from when it comes to where they will get their healthcare needs met. This means that it’s CRUCIAL to stand out from nearby competition.

But how can you do that? Especially if you live in a highly competitive area, like a city, for example.

You know that you provide quality service to your patients… But how can you let potential patients know that? And how can you stand out from all of the other offices in your area who are also trying to do the exact same thing??

Optimizing your online presence is essential for a thriving and successful business. But is simply having a website enough? Not anymore.

Creating a strong digital presence in the field of healthcare marketing has been a passion of mine for over 10 years! My team and I have used our medical marketing expertise to help clients stand out from their competition online and increase traffic to their businesses.

The problems we’ve faced, as well as the solutions we’ve found regarding increasing online visibility and traffic, are explained in the case study below.

The Problem Our Client Faced

We had an experience with a multi-specialty practice in New York City that had very low traffic to their site and was struggling to keep up with their competition before they started working with us. Some of the areas the practice specializes in are obstetrics and gynecology, urology, and pain management.

They were searching for a healthcare marketing company that could help them achieve more online visibility, as well as offer more personal care for them as a business. Some of the problems they were facing that caused their low online traffic were:

1. They didn’t even own their own website. This client was using a medical marketing platform that was getting them less than 8,000 organic visitors per month. On top of having very low traffic from this site, our client felt that the company they were working with previously didn’t personally care about their success as a business.
2. They were using an outdated SEO strategy. This practice was sporadically posting non-optimized blogs/articles on their site on subjects that they thought would attract more people to their clinics but weren’t proving to do so. Additionally, their online profiles, including their Google Business Profile, didn’t have the correct information listed.
3. They had A LOT of competition. This client was located in perhaps the most saturated and competitive location they could have been in – New York City. This made it even harder for them to stand out amongst the other similar practices in their area.