Local search engine optimization (SEO) is a marketing strategy meant to attract traffic to a medical practice website and target prospective patients by using local key phrases. Local SEO for doctors is vital for the success of a medical practice, as 77% of patients looking for medical services start their search online, and 43% of patients prefer medical professionals that allow online bookings.
Increasing a website’s search rankings in local search results through local SEO strategies is therefore vital for healthcare practices looking to strengthen their online reputation and get more local clients.
Local SEO for medical practices has some unique characteristics that make it different from traditional medical SEO. Some features that are unique to local SEO are:
It is vital to enhance a detail-oriented local SEO strategy by establishing a solid online presence with all the tools available. Some ways to do that are:
A local SEO strategy, paired with offline marketing efforts, can significantly increase the reputation and visibility of a medical practice.
Some offline marketing strategies to pair with local SEO efforts might include:
By taking care of those details, a medical practice will maximize the probability of appearing in local and geographically relevant searches.
Medical professionals need a strong digital marketing strategy to thrive in a highly competitive field like the healthcare industry. A local SEO strategy for doctors will bring more patients to a practice, generate more revenue, and give valuable insights into competitors’ strategies.
A medical website design that is both functional and pleasant to navigate is the cornerstone of a solid digital marketing strategy. Local SEO for doctors is the first step to take on the path to success.
A medical professional looking to improve its website ranking on search engines will use keyword research tools to find the keywords relevant to its field and consider how much traffic those keywords can attract. Then, they should consolidate their presence with a location-based strategy and, eventually, build an excellent reputation with online reviews and news stories covering local websites and news outlets.
Reaching the first page on search engines doesn’t happen overnight! A careful study of the best keywords to use, their search volume, and long-term marketing efforts will bring long-lasting results.
This is what we do at Golden Tide Consulting, an agency dedicated to helping healthcare professionals connect with patients in need of their services. Contact our team of experts today to get the results you are looking for!
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